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Content Oriented Web
Make great presentations, longreads, and landing pages, as well as photo stories, blogs, lookbooks, and all other kinds of content oriented projects.
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client: THE MIST

To keep a good - image of the bar on social platforms, increase the volume of customers during day time and work with the loyalty of the regular customers.

aims

social

services

SMM

photo and video production

influence marketing

community management

how did we achieve this?

production

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At the point when we just started our partnership, the bar was in charge of its social media which essentially, did not stand out from any other bar-hookah lounges.

That’s why our first aim was to create a production that presents this venue as a bar with signature cocktails, quality hookahs and pleasant atmosphere. Our production team has achieved it through employing creative solutions and special shoots.

increasing the number of customers

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To increase the bar’s number of visitors we are introducing various offers, working with influencers (bloggers with the following up to 200 thousand are visiting the bar on a monthly basis) and implementing giveaways.

loyalty of the regular customers

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On a daily basis, the bar receives many tags on social media from the customers - we respond to each one of them in a friendly manner. Also, the bar hosts various events, parties and celebrates its birthdays - everything runs in an amiable atmosphere with loyal clients.

03

franchise opening

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To get ready for the opening and launch a newly opened bar from The Mist franchise with a goal to further increase the number of customers.

PRE-LAUNCH
We’ve produced a series of nine “closed” posts, each of which opens on a specific day and includes a quiz/contest.

LAUNCH
The opening of the secret series of nine posts took place 2 weeks prior to the official opening. People started to follow the account, answer questions, solve quizzes and even tried to guess the address of the venue where a bottle of champagne was waiting for them.
During those two weeks, we managed to get a full capacity of the bar for the grand opening.

PRESENT-DAY
On daily basis, we work on bettering the project’s performance with the help of:
photo and video production, work with bloggers, community management and various events.

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