To get ready for the opening and launch a newly opened bar from The Mist franchise with a goal to further increase the number of customers.
We’ve produced a series of nine “closed” posts, each of which opens on a specific day and includes a quiz/contest.
The opening of the secret series of nine posts took place 2 weeks prior to the official opening. People started to follow the account, answer questions, solve quizzes and even tried to guess the address of the venue where a bottle of champagne was waiting for them.
During those two weeks, we managed to get a full capacity of the bar for the grand opening.
On daily basis, we work on bettering the project’s performance with the help of:
photo and video production, work with bloggers, community management and various events.